Reduction of negative externalities due to the use of waste in product development: circular economy in the Chilean olive industry

The circular economy, as a factor of sustainable development, is an innovative practice resource allocation that considers the production goods and reuse their waste. Society values since it contributes to reduction negative externalities arising from operation certain industries generate waste harmful environment. In this work, magnitude externality represented by accumulation called "alperujo" in olive sector Chile evaluated, identifying, validating new businesses developed its reuse. For purpose, portfolio viable options for valorization alperujo was constituted, based on contextual analysis, application Product-Market Fit participation focus group, which allowed estimating externality, because use alperujo. This industry comes generation 120,000 t/year waste, with estimated value USD 10.48 million. alperujo, form paste or extract, can be incorporated snacks, antioxidant drinks yogurt. sum NPV three reaches 11.63 million, allows compensating favorable margin, using 1.8% generated annually Chile. study validation business model relevant Chilean export economy.